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Found this visualization of some of the metrics that you can use to understand your purchase funnel and where in that funnel your prospects lie. Particularly liked the focus on consideration and favorability, in addition to awareness and purchase. Full article here.
Posted in marketing
Tagged e-marketing, marketing metrics, marketing strategy, metrics
I’ve been involved in a number of nonprofit mergers and acquisitions (and potential ones that did not happen) at the board and executive staff level. It’s always an interesting process, with a great deal of discussion around why the prospective parties would or would not fit together, potential synergies, etc. However, this is the first time that I’ve seen a call go out from a nonprofit/project seeking a sponsor. Usually, if it is a project seeking sponsorship, there are a few larger organizations that they have in mind, and they approach those folks individually and quietly. Is this more public approach by Social Actions indicative of the social web’s tendency towards openness, transparency and inclusiveness? A recognition that casting a wider net might bring unexpected partners to the table? Simply a commitment to using some of the tools that the organization helps others to utilize? Or just the ignorance of the founders as to “how things are normally done” allowing for fresh thinking on how to do them?
Whatever the answers (most likely a combination of all of the above), the slide show that they’ve put together (below) is great – clear, concise, and gives both the “what’s-in-it-for-me” for the future fiscal sponsor and the “what-we’re-looking-for” from the organization itself. I’ll be very interested to see how this plays out.
Tagged acquisition, merger, nonprofit, social actions, web 2.0
