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	<title>business  IS  personal</title>
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	<description>A compendium of resources</description>
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		<title>business  IS  personal</title>
		<link>http://jeffstern.wordpress.com</link>
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		<item>
		<title>CyTunes &#8211; download music, downsize cancer</title>
		<link>http://jeffstern.wordpress.com/2009/01/08/cytunes-download-music-downsize-cancer/</link>
		<comments>http://jeffstern.wordpress.com/2009/01/08/cytunes-download-music-downsize-cancer/#comments</comments>
		<pubDate>Thu, 08 Jan 2009 05:32:08 +0000</pubDate>
		<dc:creator>Jeff</dc:creator>
				<category><![CDATA[social entrepreneurship]]></category>
		<category><![CDATA[cancer]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[download]]></category>
		<category><![CDATA[fundraising]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[social enterprise]]></category>
		<category><![CDATA[sprout]]></category>
		<category><![CDATA[sproutbuilder]]></category>
		<category><![CDATA[widget]]></category>

		<guid isPermaLink="false">http://jeffstern.wordpress.com/?p=74</guid>
		<description><![CDATA[I&#8217;m readying a series of posts about CyTunes - a great example of social enterprise, community, fundraising and innovation.  I&#8217;ll let you know up front that I&#8217;m biased, as my wife is the project manager and I&#8217;m volunteering to help &#8230; <a href="http://jeffstern.wordpress.com/2009/01/08/cytunes-download-music-downsize-cancer/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jeffstern.wordpress.com&amp;blog=2305795&amp;post=74&amp;subd=jeffstern&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Jeff</media:title>
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	</item>
		<item>
		<title>My Year in Cities 2008</title>
		<link>http://jeffstern.wordpress.com/2009/01/06/my-year-in-cities-2008/</link>
		<comments>http://jeffstern.wordpress.com/2009/01/06/my-year-in-cities-2008/#comments</comments>
		<pubDate>Wed, 07 Jan 2009 03:36:38 +0000</pubDate>
		<dc:creator>Jeff</dc:creator>
				<category><![CDATA[personal]]></category>

		<guid isPermaLink="false">http://jeffstern.wordpress.com/?p=78</guid>
		<description><![CDATA[Inspired by similar posts by kottke, blackrimglasses and 10ch Boston, MA  Parsippany, NJ  Toms River, NJ  Philadelphia, PA  Greenville, NC  Atlanta, GA  One or more nights were spent in each city. Cities are listed in the order visited. Posted in personal<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jeffstern.wordpress.com&amp;blog=2305795&amp;post=78&amp;subd=jeffstern&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Jeff</media:title>
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	</item>
		<item>
		<title>GPM Calculator</title>
		<link>http://jeffstern.wordpress.com/2008/12/15/gpm-calculator/</link>
		<comments>http://jeffstern.wordpress.com/2008/12/15/gpm-calculator/#comments</comments>
		<pubDate>Mon, 15 Dec 2008 22:34:41 +0000</pubDate>
		<dc:creator>Jeff</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[eco-smart]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[duke]]></category>
		<category><![CDATA[duke research advantage]]></category>
		<category><![CDATA[fuel efficiency]]></category>
		<category><![CDATA[fuqua]]></category>
		<category><![CDATA[fuqua school of business]]></category>
		<category><![CDATA[gallons per mile]]></category>
		<category><![CDATA[gpm]]></category>
		<category><![CDATA[green]]></category>
		<category><![CDATA[green business]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[jack soll]]></category>
		<category><![CDATA[larrick]]></category>
		<category><![CDATA[measurement]]></category>
		<category><![CDATA[psychology]]></category>
		<category><![CDATA[rick larrick]]></category>
		<category><![CDATA[soll]]></category>

		<guid isPermaLink="false">http://jeffstern.wordpress.com/?p=72</guid>
		<description><![CDATA[In June, I blogged about Fuqua professors Rick Larrick and Jack Soll and their push to improve fuel efficiency and consumer behavior by simply changing the measurement from MPG to GPM.  Today, Duke Research Advantage blogged that this work was &#8230; <a href="http://jeffstern.wordpress.com/2008/12/15/gpm-calculator/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jeffstern.wordpress.com&amp;blog=2305795&amp;post=72&amp;subd=jeffstern&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Jeff</media:title>
		</media:content>
	</item>
		<item>
		<title>Staying pure after selling out</title>
		<link>http://jeffstern.wordpress.com/2008/12/15/staying-pure-after-selling-out/</link>
		<comments>http://jeffstern.wordpress.com/2008/12/15/staying-pure-after-selling-out/#comments</comments>
		<pubDate>Mon, 15 Dec 2008 17:56:59 +0000</pubDate>
		<dc:creator>Jeff</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[social entrepreneurship]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Austin]]></category>
		<category><![CDATA[Ben & Jerry's]]></category>
		<category><![CDATA[Dutch Leonard]]></category>
		<category><![CDATA[green business]]></category>
		<category><![CDATA[harvard]]></category>
		<category><![CDATA[harvard business school]]></category>
		<category><![CDATA[hbs]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[James E. Austin]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[Unilever]]></category>
		<category><![CDATA[Working Knowledge]]></category>

		<guid isPermaLink="false">http://jeffstern.wordpress.com/?p=68</guid>
		<description><![CDATA[This week&#8217;s HBS Working Knowledge newsletter starts off with an interesting proposition: what happens when a well-known socially responsible business is acquired by a multinational?  Professors James E. Austin and Herman B. &#8220;Dutch&#8221; Leonard discuss their recent research, which examines such acquisitions as Ben &#8230; <a href="http://jeffstern.wordpress.com/2008/12/15/staying-pure-after-selling-out/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jeffstern.wordpress.com&amp;blog=2305795&amp;post=68&amp;subd=jeffstern&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Jeff</media:title>
		</media:content>
	</item>
		<item>
		<title>Fred Wilson &#8220;Big Think&#8221; Interview</title>
		<link>http://jeffstern.wordpress.com/2008/11/08/fred-wilson-big-think-interview/</link>
		<comments>http://jeffstern.wordpress.com/2008/11/08/fred-wilson-big-think-interview/#comments</comments>
		<pubDate>Sat, 08 Nov 2008 17:49:36 +0000</pubDate>
		<dc:creator>Jeff</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[a vc]]></category>
		<category><![CDATA[business trends]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[fred wilson]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[union square ventures]]></category>
		<category><![CDATA[vc]]></category>
		<category><![CDATA[venture capital]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://jeffstern.wordpress.com/?p=65</guid>
		<description><![CDATA[An interesting video posted yesterday on the usual technology and business trendcasting topics.  It&#8217;s 8 minutes, so here&#8217;s the summary: Changes in technology &#8211; evolution over 15 years from using the phone to using email to using social media to &#8230; <a href="http://jeffstern.wordpress.com/2008/11/08/fred-wilson-big-think-interview/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jeffstern.wordpress.com&amp;blog=2305795&amp;post=65&amp;subd=jeffstern&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Jeff</media:title>
		</media:content>
	</item>
		<item>
		<title>Metrics for the purchase funnel</title>
		<link>http://jeffstern.wordpress.com/2008/08/22/metrics-for-the-purchase-funnel/</link>
		<comments>http://jeffstern.wordpress.com/2008/08/22/metrics-for-the-purchase-funnel/#comments</comments>
		<pubDate>Fri, 22 Aug 2008 18:34:24 +0000</pubDate>
		<dc:creator>Jeff</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[e-marketing]]></category>
		<category><![CDATA[marketing metrics]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[metrics]]></category>

		<guid isPermaLink="false">http://jeffstern.wordpress.com/?p=60</guid>
		<description><![CDATA[Found this visualization of some of the metrics that you can use to understand your purchase funnel and where in that funnel your prospects lie. Particularly liked the focus on consideration and favorability, in addition to awareness and purchase. Full &#8230; <a href="http://jeffstern.wordpress.com/2008/08/22/metrics-for-the-purchase-funnel/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jeffstern.wordpress.com&amp;blog=2305795&amp;post=60&amp;subd=jeffstern&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Jeff</media:title>
		</media:content>

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	</item>
		<item>
		<title>Nonprofit Seeks Acquirer</title>
		<link>http://jeffstern.wordpress.com/2008/08/12/nonprofit-seeks-acquirer/</link>
		<comments>http://jeffstern.wordpress.com/2008/08/12/nonprofit-seeks-acquirer/#comments</comments>
		<pubDate>Tue, 12 Aug 2008 17:24:05 +0000</pubDate>
		<dc:creator>Jeff</dc:creator>
				<category><![CDATA[nonprofit]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[acquisition]]></category>
		<category><![CDATA[merger]]></category>
		<category><![CDATA[social actions]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://jeffstern.wordpress.com/?p=57</guid>
		<description><![CDATA[I&#8217;ve been involved in a number of nonprofit mergers and acquisitions (and potential ones that did not happen) at the board and executive staff level. It&#8217;s always an interesting process, with a great deal of discussion around why the prospective &#8230; <a href="http://jeffstern.wordpress.com/2008/08/12/nonprofit-seeks-acquirer/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jeffstern.wordpress.com&amp;blog=2305795&amp;post=57&amp;subd=jeffstern&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Jeff</media:title>
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		<item>
		<title>SE Business Planning Tool from RootCause</title>
		<link>http://jeffstern.wordpress.com/2008/07/25/se-business-planning-tool-from-rootcause/</link>
		<comments>http://jeffstern.wordpress.com/2008/07/25/se-business-planning-tool-from-rootcause/#comments</comments>
		<pubDate>Fri, 25 Jul 2008 15:31:16 +0000</pubDate>
		<dc:creator>Jeff</dc:creator>
				<category><![CDATA[social entrepreneurship]]></category>
		<category><![CDATA[business plan]]></category>
		<category><![CDATA[business planning]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[howto]]></category>
		<category><![CDATA[resource]]></category>
		<category><![CDATA[resources]]></category>
		<category><![CDATA[root cause]]></category>
		<category><![CDATA[social enterprise]]></category>
		<category><![CDATA[social entreprene entrepreneurur]]></category>
		<category><![CDATA[Social Entrepreneurship Resources]]></category>
		<category><![CDATA[tips]]></category>
		<category><![CDATA[tools]]></category>
		<category><![CDATA[write]]></category>

		<guid isPermaLink="false">http://jeffstern.wordpress.com/?p=55</guid>
		<description><![CDATA[Just got this announcement from the npEnterprise listserv, and signed up to download my free copy.  Yes, you do need to provide your info and wait for a separate email to get the link to download the free copy. I &#8230; <a href="http://jeffstern.wordpress.com/2008/07/25/se-business-planning-tool-from-rootcause/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jeffstern.wordpress.com&amp;blog=2305795&amp;post=55&amp;subd=jeffstern&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Jeff</media:title>
		</media:content>
	</item>
		<item>
		<title>Personal Branding</title>
		<link>http://jeffstern.wordpress.com/2008/07/25/personal-branding/</link>
		<comments>http://jeffstern.wordpress.com/2008/07/25/personal-branding/#comments</comments>
		<pubDate>Fri, 25 Jul 2008 11:00:36 +0000</pubDate>
		<dc:creator>Jeff</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[hbs]]></category>
		<category><![CDATA[James Patterson]]></category>
		<category><![CDATA[john deighton]]></category>
		<category><![CDATA[personal brand]]></category>
		<category><![CDATA[personal branding]]></category>

		<guid isPermaLink="false">http://jeffstern.wordpress.com/?p=48</guid>
		<description><![CDATA[Michael Jordan seems to me to be one of the forerunners in terms of thinking of himself as a brand and then licensing that brand and actively managing it.  He went beyond the traditional endorsement, and even seemed to take &#8230; <a href="http://jeffstern.wordpress.com/2008/07/25/personal-branding/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jeffstern.wordpress.com&amp;blog=2305795&amp;post=48&amp;subd=jeffstern&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Jeff</media:title>
		</media:content>
	</item>
		<item>
		<title>The Internet and Social Networking (and their enemies)</title>
		<link>http://jeffstern.wordpress.com/2008/07/24/the-internet-and-social-networking-and-their-enemies/</link>
		<comments>http://jeffstern.wordpress.com/2008/07/24/the-internet-and-social-networking-and-their-enemies/#comments</comments>
		<pubDate>Thu, 24 Jul 2008 22:32:57 +0000</pubDate>
		<dc:creator>Jeff</dc:creator>
				<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[causes]]></category>
		<category><![CDATA[charity]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[dfw]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[friendfeed]]></category>
		<category><![CDATA[google reader]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[nonprofit]]></category>
		<category><![CDATA[social entrepreneurship]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://jeffstern.wordpress.com/?p=53</guid>
		<description><![CDATA[I&#8217;ve spent lots more time learning about and playing with social networks for my job lately (plus a couple of weeks out of town and completely offline), meaning less time actually participating in the internet culture via this blog.  So &#8230; <a href="http://jeffstern.wordpress.com/2008/07/24/the-internet-and-social-networking-and-their-enemies/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jeffstern.wordpress.com&amp;blog=2305795&amp;post=53&amp;subd=jeffstern&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Jeff</media:title>
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		<title>&#8220;Deep Metaphors&#8221; connect with people</title>
		<link>http://jeffstern.wordpress.com/2008/07/24/deep-metaphors-connect-with-people/</link>
		<comments>http://jeffstern.wordpress.com/2008/07/24/deep-metaphors-connect-with-people/#comments</comments>
		<pubDate>Thu, 24 Jul 2008 19:58:51 +0000</pubDate>
		<dc:creator>Jeff</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[deep metaphors]]></category>
		<category><![CDATA[gerald zaltman]]></category>
		<category><![CDATA[harvard]]></category>
		<category><![CDATA[hbs]]></category>
		<category><![CDATA[lindsay zaltman]]></category>
		<category><![CDATA[marketing metaphors]]></category>
		<category><![CDATA[message]]></category>
		<category><![CDATA[nonprofit]]></category>
		<category><![CDATA[psychology]]></category>
		<category><![CDATA[social entrepreneurship]]></category>
		<category><![CDATA[social sector]]></category>
		<category><![CDATA[unconscious]]></category>
		<category><![CDATA[zaltman]]></category>

		<guid isPermaLink="false">http://jeffstern.wordpress.com/?p=50</guid>
		<description><![CDATA[Gerald and Lindsay Zaltman of HBS (yep, it&#8217;s HBS catchup day) wrote a book on marketing using deep metaphors: Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers. You can read an interview with them here, to get &#8230; <a href="http://jeffstern.wordpress.com/2008/07/24/deep-metaphors-connect-with-people/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jeffstern.wordpress.com&amp;blog=2305795&amp;post=50&amp;subd=jeffstern&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://jeffstern.wordpress.com/2008/07/24/deep-metaphors-connect-with-people/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
	
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			<media:title type="html">Jeff</media:title>
		</media:content>
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		<title>Money CAN buy happiness&#8230;</title>
		<link>http://jeffstern.wordpress.com/2008/07/24/money-can-buy-happiness/</link>
		<comments>http://jeffstern.wordpress.com/2008/07/24/money-can-buy-happiness/#comments</comments>
		<pubDate>Thu, 24 Jul 2008 19:08:39 +0000</pubDate>
		<dc:creator>Jeff</dc:creator>
				<category><![CDATA[nonprofit]]></category>
		<category><![CDATA[charitable giving]]></category>
		<category><![CDATA[charity]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[donations]]></category>
		<category><![CDATA[donor relations]]></category>
		<category><![CDATA[giving]]></category>
		<category><![CDATA[happiness]]></category>
		<category><![CDATA[hbs]]></category>
		<category><![CDATA[money]]></category>
		<category><![CDATA[philantrhopy]]></category>
		<category><![CDATA[psychology]]></category>
		<category><![CDATA[science]]></category>

		<guid isPermaLink="false">http://jeffstern.wordpress.com/?p=46</guid>
		<description><![CDATA[&#8230;if it is given away.  At least according to research by HBS professor Michael I. Norton and colleagues Elizabeth W. Dunn and Lara B. Aknin, described in the journal Science. How money is spent seems to influence personal happiness more &#8230; <a href="http://jeffstern.wordpress.com/2008/07/24/money-can-buy-happiness/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jeffstern.wordpress.com&amp;blog=2305795&amp;post=46&amp;subd=jeffstern&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://jeffstern.wordpress.com/2008/07/24/money-can-buy-happiness/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Jeff</media:title>
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		<title>Conversation: The Future of Social Enterprise</title>
		<link>http://jeffstern.wordpress.com/2008/06/30/conversation-the-future-of-social-enterprise/</link>
		<comments>http://jeffstern.wordpress.com/2008/06/30/conversation-the-future-of-social-enterprise/#comments</comments>
		<pubDate>Mon, 30 Jun 2008 19:17:32 +0000</pubDate>
		<dc:creator>Jeff</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[social entrepreneurship]]></category>
		<category><![CDATA[harvard business school]]></category>
		<category><![CDATA[hbs]]></category>
		<category><![CDATA[measurement]]></category>
		<category><![CDATA[nonprofit]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[social enterprise]]></category>
		<category><![CDATA[social impact]]></category>
		<category><![CDATA[social sector]]></category>
		<category><![CDATA[SROI]]></category>
		<category><![CDATA[Susan McDonald]]></category>
		<category><![CDATA[V. Kasturi Rangan]]></category>

		<guid isPermaLink="false">http://jeffstern.wordpress.com/?p=44</guid>
		<description><![CDATA[Harvard Business School professors V. Kasturi Rangan and Susan McDonald are hosting a conversation based on their recent paper, The Future of Social Enterprise. Click here to read a summary of their findings and join in the conversation. The questions &#8230; <a href="http://jeffstern.wordpress.com/2008/06/30/conversation-the-future-of-social-enterprise/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jeffstern.wordpress.com&amp;blog=2305795&amp;post=44&amp;subd=jeffstern&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://jeffstern.wordpress.com/2008/06/30/conversation-the-future-of-social-enterprise/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Jeff</media:title>
		</media:content>
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		<title>Better fuel efficiency through better labels &#8211; gpm vs mpg</title>
		<link>http://jeffstern.wordpress.com/2008/06/22/better-fuel-efficiency-through-better-labels-gpm-vs-mpg/</link>
		<comments>http://jeffstern.wordpress.com/2008/06/22/better-fuel-efficiency-through-better-labels-gpm-vs-mpg/#comments</comments>
		<pubDate>Mon, 23 Jun 2008 03:03:49 +0000</pubDate>
		<dc:creator>Jeff</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[eco-smart]]></category>
		<category><![CDATA[consumer behavior]]></category>
		<category><![CDATA[eco-friendly]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[fuel efficiency]]></category>
		<category><![CDATA[gallons per mile]]></category>
		<category><![CDATA[gas]]></category>
		<category><![CDATA[gas pump]]></category>
		<category><![CDATA[gpm]]></category>
		<category><![CDATA[green]]></category>
		<category><![CDATA[mileage]]></category>
		<category><![CDATA[miles per gallon]]></category>
		<category><![CDATA[mpg]]></category>
		<category><![CDATA[saving gas]]></category>

		<guid isPermaLink="false">http://jeffstern.wordpress.com/?p=43</guid>
		<description><![CDATA[We all know how important language is in persuading people to think certain ways, and that certain words and phrases in common use are politicized rhetoric (think pro-life and pro-choice).  However, I never thought of &#8220;miles per gallon&#8221; as one &#8230; <a href="http://jeffstern.wordpress.com/2008/06/22/better-fuel-efficiency-through-better-labels-gpm-vs-mpg/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jeffstern.wordpress.com&amp;blog=2305795&amp;post=43&amp;subd=jeffstern&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://jeffstern.wordpress.com/2008/06/22/better-fuel-efficiency-through-better-labels-gpm-vs-mpg/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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			<media:title type="html">Jeff</media:title>
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		<title>Going Negative with Green Messaging</title>
		<link>http://jeffstern.wordpress.com/2008/06/17/going-negative-with-green-messaging/</link>
		<comments>http://jeffstern.wordpress.com/2008/06/17/going-negative-with-green-messaging/#comments</comments>
		<pubDate>Tue, 17 Jun 2008 17:11:17 +0000</pubDate>
		<dc:creator>Jeff</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[cisco]]></category>
		<category><![CDATA[eco-smart]]></category>
		<category><![CDATA[efficiency]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[energy efficiency]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[environmental]]></category>
		<category><![CDATA[green]]></category>
		<category><![CDATA[negative advertising]]></category>
		<category><![CDATA[nortel]]></category>
		<category><![CDATA[power]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[sustainable]]></category>
		<category><![CDATA[wall street journal]]></category>
		<category><![CDATA[wsj]]></category>

		<guid isPermaLink="false">http://jeffstern.wordpress.com/?p=41</guid>
		<description><![CDATA[Struggling for years with a decreasing market share and tumbling stock price, Nortel is going negative with a campaign against Cisco.  This Wall Street Journal article details their PR blitz utilizing bloggers, YouTube, anti-Cisco websites, and trade show demonstrations.  The &#8230; <a href="http://jeffstern.wordpress.com/2008/06/17/going-negative-with-green-messaging/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jeffstern.wordpress.com&amp;blog=2305795&amp;post=41&amp;subd=jeffstern&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://jeffstern.wordpress.com/2008/06/17/going-negative-with-green-messaging/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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			<media:title type="html">Jeff</media:title>
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		<title>Political Brand Management &#8211; Going Negative</title>
		<link>http://jeffstern.wordpress.com/2008/05/27/political-brand-management-going-negative/</link>
		<comments>http://jeffstern.wordpress.com/2008/05/27/political-brand-management-going-negative/#comments</comments>
		<pubDate>Tue, 27 May 2008 17:08:48 +0000</pubDate>
		<dc:creator>Jeff</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[coke]]></category>
		<category><![CDATA[consider the lobster]]></category>
		<category><![CDATA[david foster wallace]]></category>
		<category><![CDATA[democratic]]></category>
		<category><![CDATA[dfw]]></category>
		<category><![CDATA[election]]></category>
		<category><![CDATA[going negative]]></category>
		<category><![CDATA[john mccain]]></category>
		<category><![CDATA[mccain]]></category>
		<category><![CDATA[mccain's promise]]></category>
		<category><![CDATA[negative]]></category>
		<category><![CDATA[negative advertising]]></category>
		<category><![CDATA[pepsi challenge]]></category>
		<category><![CDATA[politics]]></category>
		<category><![CDATA[up simba]]></category>

		<guid isPermaLink="false">http://jeffstern.wordpress.com/?p=38</guid>
		<description><![CDATA[I generally tend to keep politics out of this blog, but I just read an interesting piece entitled &#8220;How Negative Advertising Works (and When It Doesn&#8217;t)&#8221; by John Quelch was included in this week&#8217;s issue of HBS Working Knowledge.  Since &#8230; <a href="http://jeffstern.wordpress.com/2008/05/27/political-brand-management-going-negative/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jeffstern.wordpress.com&amp;blog=2305795&amp;post=38&amp;subd=jeffstern&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://jeffstern.wordpress.com/2008/05/27/political-brand-management-going-negative/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
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			<media:title type="html">Jeff</media:title>
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		<title>L3C in VT &#8211; blending non-profit goals and for-profit structure</title>
		<link>http://jeffstern.wordpress.com/2008/05/23/l3c-in-vt-blending-non-profit-goals-and-for-profit-structure/</link>
		<comments>http://jeffstern.wordpress.com/2008/05/23/l3c-in-vt-blending-non-profit-goals-and-for-profit-structure/#comments</comments>
		<pubDate>Fri, 23 May 2008 16:38:21 +0000</pubDate>
		<dc:creator>Jeff</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[social entrepreneurship]]></category>
		<category><![CDATA[americans for community development]]></category>
		<category><![CDATA[becky eisen]]></category>
		<category><![CDATA[blended value]]></category>
		<category><![CDATA[blended value proposition]]></category>
		<category><![CDATA[community wealth vanguard]]></category>
		<category><![CDATA[double bottom line]]></category>
		<category><![CDATA[funding]]></category>
		<category><![CDATA[heather peeler]]></category>
		<category><![CDATA[L3C]]></category>
		<category><![CDATA[LLC]]></category>
		<category><![CDATA[npEnterprise]]></category>
		<category><![CDATA[pri]]></category>
		<category><![CDATA[program related investment]]></category>
		<category><![CDATA[social enterprise]]></category>
		<category><![CDATA[social franchise ventures]]></category>

		<guid isPermaLink="false">http://jeffstern.wordpress.com/?p=37</guid>
		<description><![CDATA[An interesting post from yesterday on npEnterprise &#8211; Vermont has passed a bill to allow incorporation as a &#8220;low-profit liability company,&#8221; or L3C.  This is basically an LLC (limited liability company) that is allowed to accept PRI&#8217;s (Program Related Investments, &#8230; <a href="http://jeffstern.wordpress.com/2008/05/23/l3c-in-vt-blending-non-profit-goals-and-for-profit-structure/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jeffstern.wordpress.com&amp;blog=2305795&amp;post=37&amp;subd=jeffstern&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://jeffstern.wordpress.com/2008/05/23/l3c-in-vt-blending-non-profit-goals-and-for-profit-structure/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Jeff</media:title>
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		<title>Aspen Institute&#8217;s FIELD on Microfinance and Social Enterprise</title>
		<link>http://jeffstern.wordpress.com/2008/05/21/aspen-institutes-field-on-microfinance-and-social-enterprise/</link>
		<comments>http://jeffstern.wordpress.com/2008/05/21/aspen-institutes-field-on-microfinance-and-social-enterprise/#comments</comments>
		<pubDate>Wed, 21 May 2008 16:16:37 +0000</pubDate>
		<dc:creator>Jeff</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[social entrepreneurship]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[asheville]]></category>
		<category><![CDATA[aspen institute]]></category>
		<category><![CDATA[FIELD]]></category>
		<category><![CDATA[microenterprise]]></category>
		<category><![CDATA[Mountain BizWorks]]></category>
		<category><![CDATA[nc]]></category>
		<category><![CDATA[social enterprise]]></category>
		<category><![CDATA[social impact]]></category>
		<category><![CDATA[social purpose business]]></category>

		<guid isPermaLink="false">http://jeffstern.wordpress.com/?p=36</guid>
		<description><![CDATA[Just learned of this nifty resource from the NP-Enterprise listserv: a new article called &#8220;Social Enterprise and MicroEnterprise: Understanding the Connection&#8221; posted at the Aspen Institute&#8217;s FIELD homepage (a program of the Aspen Institute focused on microenterprise as an anti-poverty &#8230; <a href="http://jeffstern.wordpress.com/2008/05/21/aspen-institutes-field-on-microfinance-and-social-enterprise/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jeffstern.wordpress.com&amp;blog=2305795&amp;post=36&amp;subd=jeffstern&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://jeffstern.wordpress.com/2008/05/21/aspen-institutes-field-on-microfinance-and-social-enterprise/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Jeff</media:title>
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		<title>RecycleBank on CNN</title>
		<link>http://jeffstern.wordpress.com/2008/05/20/recyclebank-on-cnn/</link>
		<comments>http://jeffstern.wordpress.com/2008/05/20/recyclebank-on-cnn/#comments</comments>
		<pubDate>Wed, 21 May 2008 03:53:42 +0000</pubDate>
		<dc:creator>Jeff</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[eco-smart]]></category>
		<category><![CDATA[social entrepreneurship]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[green business]]></category>
		<category><![CDATA[recyclebank]]></category>
		<category><![CDATA[recycling]]></category>
		<category><![CDATA[social enterprise]]></category>

		<guid isPermaLink="false">http://jeffstern.wordpress.com/?p=35</guid>
		<description><![CDATA[Just saw an interesting short news story on RecycleBank, which I hadn&#8217;t heard of before.  They motivate people to recycle by offering incentives from big corporate partners like Coke and Kraft.  Cities pay RecycleBank with money saved from landfill overuse &#8230; <a href="http://jeffstern.wordpress.com/2008/05/20/recyclebank-on-cnn/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jeffstern.wordpress.com&amp;blog=2305795&amp;post=35&amp;subd=jeffstern&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://jeffstern.wordpress.com/2008/05/20/recyclebank-on-cnn/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Jeff</media:title>
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		<item>
		<title>Amtrak = Ride in Style. Really?!?</title>
		<link>http://jeffstern.wordpress.com/2008/05/09/amtrak-ride-in-style-really/</link>
		<comments>http://jeffstern.wordpress.com/2008/05/09/amtrak-ride-in-style-really/#comments</comments>
		<pubDate>Fri, 09 May 2008 16:55:45 +0000</pubDate>
		<dc:creator>Jeff</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[amtrak]]></category>
		<category><![CDATA[nonprofit congress]]></category>
		<category><![CDATA[nonprofit congress national meeting]]></category>
		<category><![CDATA[train]]></category>

		<guid isPermaLink="false">http://jeffstern.wordpress.com/?p=28</guid>
		<description><![CDATA[Only in the nonprofit sector could you get an email that in all seriousness suggests riding Amtrak as a way to get to a professional conference &#8220;in style.&#8221;  Can you believe: Are you thinking about coming to the Nonprofit Congress &#8230; <a href="http://jeffstern.wordpress.com/2008/05/09/amtrak-ride-in-style-really/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jeffstern.wordpress.com&amp;blog=2305795&amp;post=28&amp;subd=jeffstern&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://jeffstern.wordpress.com/2008/05/09/amtrak-ride-in-style-really/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
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			<media:title type="html">Jeff</media:title>
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