HBS Working Knowledge pointed me to this interview with Jane Wei-Skillern about the recent casebook that she and her HBS colleagues James E. Austin, Herman B. “Dutch” Leonard, and Howard H. Stevenson wrote: Entrepreneurship in the Social Sector. Jane co-authored several works with Greg Dees and Beth Anderson that I read when I was working with them at CASE (Center for the Advancement of Social Enterpreneurship), and I really like her work. The book will be added to the list of many that I’d like to buy and read one day. Right now, I’ve got too many in my “to read” pile to go out and buy more!
My favorite part of the interview is excerpted below (emphasis mine), but it’s a brief interview and definitely worth reading in full.
A major challenge facing business leaders is how to enhance the effectiveness of their social responsibility initiatives while substantially improving overall organizational performance.
This challenge cannot be overcome through incremental change in existing activities. Instead, it requires a fundamental transformation in the way that companies do business. It entails identifying new opportunities, creating new strategies, and establishing the structures and processes needed to pursue them. It is more powerful to envision this challenge as an entrepreneurial undertaking aimed at the innovative cogeneration of social and economic value.