The New York Times reported today that Virgin Atlantic will conduct a test of one of its Boeing 747s using biofuels. The most interesting thing to me is that there seems to have been a lot of thought put into both the sustainability and the business aspects (even though this first step is actually a blend of 20% biofuel and 80% conventional jet fuel).
Sustainability: Virgin spokesman Paul Charles is quoted as saying the company rejected fuels derived from crops like palm oil because of the land that would be needed to cultivate such crops, and that the biofuel production would not compete with food or freshwater resources.
Business: This joint project between Virgin, Boeing, and GE Aviation splits the costs of innovation among several companies, and had smart business requirements. For example, the test plane will use one of GE Aviation’s CF6 engines as a “drop-in solution,” meaning the use of biofuel requires no modification, and will not affect the engine’s performance or range.
I recently read a New Yorker article about Branson and his work with Al Gore to create the Virgin Earth Challenge with its $25 million prize. I’m impressed that he’s so intent on solutions that are market-driven, commercial, and don’t require major lifestyle changes, as I believe that these are the ones that are truly scalable. An excellent article that shows that for Branson, business is very personal. I just wonder whether he’ll consider himself eligible to win his own prize?
Posted in business, eco-smart, sustainability
Tagged al gore, boeing, branson, business, environment, GE, green, innovation, richard branson, sustainability, virgin, virgin atlantic
Consulting giant McKinsey & Co has a free subscription service offering a subscription to their business publication, the McKinsey Quarterly. While they do have some articles that are “premium” and require you to purchase full access, a startlingly large percentage of what they put out is free. It’s shocking, but they offer more free content than any of the other business knowledge services I subscribe to (HBS, SSIR, Net Impact) with the exception of Origo Inc’s cross-sector news which is totally free and published less frequently. N.B. All of these services require registration, which means giving out your name, e-mail address and company affiliation, but I find that the information I receive is worth far more than this small amount of personal data. Also, links to each of these services can be found at the right side of this page in the “Social Entrepreneurship Resources” list – no time to create individual links today – sorry!
Today I received an e-mail with the McKinsey Quarterly’s top interviews of 2007. I thought that folks might be interested in one with Al Gore and David Blood on investing in sustainability.
The others from the list that I found particularly helpful and/or interesting were:
Strategy’s strategist: An interview with Richard Rumelt
A giant in the field of strategy ruminates on strategic planning, diversification and focus, and the role of the CEO.
Crafting a message that sticks: An interview with Chip Heath
The key to effective communication: make it simple, make it concrete, and make it surprising.
Promoting growth and social progress: An interview with the president of Chile
Michelle Bachelet discusses her views on the roots of political upheaval in Latin America, and the link between economic development and the fight against poverty.
Leading change: An interview with the CEO of Deere & Company
Bob Lane details the steps his company took to engage the whole organization in an operational and cultural transformation.
Posted in business, eco-smart, strategy, sustainability
Tagged al gore, business, business intelligence, chile, chip heath, communication, deere, interview, organization development, rumelt, strategy, sustainability