…if it is given away. At least according to research by HBS professor Michael I. Norton and colleagues Elizabeth W. Dunn and Lara B. Aknin, described in the journal Science.
How money is spent seems to influence personal happiness more than how much money is made. Great news for charitable organizations, and perhaps a reason for the social entrepreneurs to rethink language about social impact investments as opposed to charitable gifts.
business *is* personal 